Resume

MICHAEL JOHNSON

9 Crane St, Medford, MA 02155

(508) 330-4375   michaelpjohnson82@gmail.com

http://www.michaeljawesome.com

 

 

PROFESSIONAL EXPERIENCE:

 

Crash Line Productions (Boston Calling), Boston, MA	2014-Present
Marketing & Operations Consultant

• Constructed a marketing plan that engaged potential sponsors and festival attendees simultaneously
• Initiated a campus activation program which led to over $40,000 in direct to consumer sales
• Brought the outsourced application and hiring process for 110 festival staff members in-house creating a 5 figure savings
• Built an online portal for processing applications via Google Apps and PayPal
• Used digital channels to market the positions and received 400+ applications in one week
• Created a new revenue line through the paid application process
• Hired, scheduled, and managed the team during the 3 day festival

 

Juniperks Inc, Cambridge, MA	2013-Present
Vice President of Operations

• Pivoted a SaaS platform from an open sustainability-themed social network to a marketing tool for universities to promote sustainability on their campus
• Grew collegiate accounts from zero to 15 customers in a 6 month period through omni-channel approaches and built an additional pipeline of 1400 leads
• Directed a team of contracted developers and designers to enhance the current product and program the two additional products, meeting all timelines and within budgetary constraints
• Created strategic partnerships with the Massachusetts Department of Energy Resources and Massachusetts Clean Energy Council to help us promote our products to the Massachusetts State-University system
• Developed two additional SaaS products to meet criteria for Green Certification by the 4 major reporting agencies

 

Skyword Inc, Boston, MA	2013
Senior Content Strategist

• Designed and implemented content marketing strategies to drive organic search traffic, user engagement and social sharing for enterprise level clients such as EMC, Western Digital, Coldwell Banker, & Kaspersky Lab
• Advised clients of best practices for SEO and SEM during the Panda to Hummingbird algorithm update
• Managed and reviewed content to ensure established content standards and brand voice
• Ensured delivery of all client deliverables, supervised teams of freelance writers, and managed client relationships
• Worked internally, across departments, to deliver compelling solutions for clients though our SaaS platform
• Delivered ongoing analytics reporting and strategic recommendations based on content performance across search and social channels

 

Phoenix Media Communications Group, Boston, MA	2012 – 2013
Managing Director – Boston at Nite

• Designed the layout and flow for the launch of a new PMCG product
• Developed a strategy to maintain the $1 million in annual revenue being transferred into the product
• Managed and assigned unique print and digital content
• Built strategic print marketing plans, completed RFP’s, and presented to potential clients
• Managed all special projects within the department including up-scaling to meet demands and a restructuring plan which eliminated inefficiencies
• Negotiated business to business sales to commercial publishers and non-profit organizations
• Managed daily operations of 30+ independent contractors across three markets
• Designed a promoter based marketing campaign for the Media Audit polling seasons
• Managed departmental finances; A/P, cost analysis, and 1099 contracts/payments

Phoenix Media Communications Group, Boston, MA	2005 – 2013
Operations Manager

 

Phoenix Media Communications Group, Boston, MA	2004 – 2005
Traffic Coordinator

• Maintained dynamic insertion database for print and web
• Collaborated with production, finance, and sales departments on daily insertion issues
• Worked with clients such as Mullen, Hill Holiday, and Allied Advertising to manage their ad buys

 

 

EDUCATION:

University of Massachusetts, Boston, MA	2013
Masters of Business Administration – Marketing and Entrepreneurship Specialization
Bridgewater State College, Bridgewater, MA	2004
B.A. Communication: Cum Laude

 

ADDITIONAL SKILLS:

 

Email Marketing, Digital Strategy, CRM, Blogging, WordPress, Engagement Marketing, Event Management, Adobe Creative Suite, Audio & Video Production, Photography