MICHAEL JOHNSON
9 Crane St, Medford, MA 02155
(508) 330-4375 michaelpjohnson82@gmail.com
http://www.michaeljawesome.com
PROFESSIONAL EXPERIENCE:
Crash Line Productions (Boston Calling), Boston, MA |
2014-Present |
Marketing & Operations Consultant |
- Constructed a marketing plan that engaged potential sponsors and festival attendees simultaneously
- Initiated a campus activation program which led to over $40,000 in direct to consumer sales
- Brought the outsourced application and hiring process for 110 festival staff members in-house creating a 5 figure savings
- Built an online portal for processing applications via Google Apps and PayPal
- Used digital channels to market the positions and received 400+ applications in one week
- Created a new revenue line through the paid application process
- Hired, scheduled, and managed the team during the 3 day festival
Juniperks Inc, Cambridge, MA |
2013-Present |
Vice President of Operations |
- Pivoted a SaaS platform from an open sustainability-themed social network to a marketing tool for universities to promote sustainability on their campus
- Grew collegiate accounts from zero to 15 customers in a 6 month period through omni-channel approaches and built an additional pipeline of 1400 leads
- Directed a team of contracted developers and designers to enhance the current product and program the two additional products, meeting all timelines and within budgetary constraints
- Created strategic partnerships with the Massachusetts Department of Energy Resources and Massachusetts Clean Energy Council to help us promote our products to the Massachusetts State-University system
- Developed two additional SaaS products to meet criteria for Green Certification by the 4 major reporting agencies
Skyword Inc, Boston, MA |
2013 |
Senior Content Strategist |
- Designed and implemented content marketing strategies to drive organic search traffic, user engagement and social sharing for enterprise level clients such as EMC, Western Digital, Coldwell Banker, & Kaspersky Lab
- Advised clients of best practices for SEO and SEM during the Panda to Hummingbird algorithm update
- Managed and reviewed content to ensure established content standards and brand voice
- Ensured delivery of all client deliverables, supervised teams of freelance writers, and managed client relationships
- Worked internally, across departments, to deliver compelling solutions for clients though our SaaS platform
- Delivered ongoing analytics reporting and strategic recommendations based on content performance across search and social channels
Phoenix Media Communications Group, Boston, MA |
2012 – 2013 |
Managing Director – Boston at Nite |
- Designed the layout and flow for the launch of a new PMCG product
- Developed a strategy to maintain the $1 million in annual revenue being transferred into the product
- Managed and assigned unique print and digital content
- Built strategic print marketing plans, completed RFP’s, and presented to potential clients
- Managed all special projects within the department including up-scaling to meet demands and a restructuring plan which eliminated inefficiencies
- Negotiated business to business sales to commercial publishers and non-profit organizations
- Managed daily operations of 30+ independent contractors across three markets
- Designed a promoter based marketing campaign for the Media Audit polling seasons
- Managed departmental finances; A/P, cost analysis, and 1099 contracts/payments
Phoenix Media Communications Group, Boston, MA |
2005 – 2013 |
Operations Manager |
Phoenix Media Communications Group, Boston, MA |
2004 – 2005 |
| Traffic Coordinator |
- Maintained dynamic insertion database for print and web
- Collaborated with production, finance, and sales departments on daily insertion issues
- Worked with clients such as Mullen, Hill Holiday, and Allied Advertising to manage their ad buys
EDUCATION:
University of Massachusetts, Boston, MA |
2013 |
Masters of Business Administration – Marketing and Entrepreneurship Specialization |
|
Bridgewater State College, Bridgewater, MA |
2004 |
B.A. Communication: Cum Laude |
|
ADDITIONAL SKILLS:
Email Marketing, Digital Strategy, CRM, Blogging, WordPress, Engagement Marketing, Event Management, Adobe Creative Suite, Audio & Video Production, Photography
MichaelJAwesome 